How to retain your coworking community Vibe as your coworking business grows.

Many startups archieve succes by harnassing the power of their local network. For coworking centers the atmosphere of the community comes from the core members, early members and the interactions with the new members.

To balance a healthy ratio for the coworkers, a community manager has to actively balance out the type of corporations it accepts, such as, startups, hotdesks, big corporations, professional coworkers, persons with own rooms, clients with a webshop in need of a virtual office and flexible dayworkers.

Each of these target groups have (slightly) different expectations, wishes and bring different challanges in managing your space.

Besides the coworking community aspects, sustainability and increasing the local participation for a better world has grown tremendously.

Craudereuff & Associates

Robert Craudereuff had started Crauderueff & Associates exactly with this goal in mind. To try and attain for a higher sustainability for his clients.

Certain companies hire internal staff to work on the sustainability challanges. Craudereuff & Associates aims at providing consulting to this target audience. Instead of an internal position, many companies might be well off with an extarnal consultant.

Crauderueff and associates had set up their shop in a coworking community in Manhattan. The space was very beneficial to their concept, they found different individuals that have various ideas how to contribute positively to society and the world. Many of these ideas would not have been actively persued by the traditional corporations.

Many coworking communities provide solutions for entrepreneurs to network, to find people that are likeminded, or people that have likeminded goals and interests.


Coworking spaces do provide possibilities to attain a higher sustainability and lower the impact the shared resources have on the enviroment.

Sustainability in the coworking communities is a higher goal than the traditional corporate enviroment. Since the community is responsible, more views and stakeholders can dedice the policy.

In traditional top-down hierarchies, the upper management is only responsible to the shareholders (And the end result). And usually considers sustainability only if it contributes to a neutral or (preferably) positive net result for the company.

Even though more traditional organisations are becoming green and sustainable. Many coworking communities take a very active role in the day-to-day activities of the spaces. Reducing waste, recycling, buying papyer from responsible sources, having a contract with a green energy supplier, contributing to the local community (local non-profit goals), providing organic or sustainable food, or simply connecting locals for a nobel cause.

Coworking branche and world-changing ideas

WeWork is another concept that is a multinational organisation. Founded by Adam Neumann. The concept was to create a socially different dynamic, a sort of local-traditional type community.